Business analysis conference

No one’s ever made a difference by doing what’s expected.

The Uncommon Conference
October 22, 2019

Earle Brown Heritage Center - Minneapolis

Check In 7:30 am - 8:00 am
Conference 8:00 am - 5:00 pm

Register Today!

The Uncommon Conference is a conference like no other. 

If you work with customers, create solutions that customers use, or care about your customers think, unlock your ticket today. This unique conference experience will use experiential learning to teach techniques that will transform your stakeholders’ experiences. 

Go beyond what is expected. Prepare to go outside of your comfort zone to learn differently, beyond a typical symposium style conference. 

Get uncommon methods, techniques and approaches from Uncommon industry leaders. 

At the end of the day, you will have methods you can use the next day. Access to technique samples and templates, and a learning community that will support you in your uncommon pursuit to make a difference on every initiative you are a part of. 

What to Expect

The conference experience usually means boring speakers, being herded from room to room, and incomprehensible slides. It’s time to reinvent the business analysis conference with hands-on learning of new modern and collaborative techniques that drive better outcomes. Here’s what you can expect from an Uncommon Conference:

  • Learn Relevant Techniques. Learn techniques from industry leading experts to build incredible and effective customer experiences and solutions. All hands-on and all interactive. No boring slides or lectures. Explore customer journey mapping, customer empathy mapping, spectrum mapping, user story mapping, and much more. We’ll deliver a more comprehensive list shortly.

  • Fast Paced Learning. It’s like a “Speed Dating” and “Conference Workshop” hybrid. Learn techniques quickly in a fast paced environment. Perform the technique right on the spot. We promise there isn’t a drill sergeant. Just help industry-leading instructors to help you every step of the way.

  • Wide Open Roaming. No worrying about not getting a seat or being crunched into a standing only room. You and your team roam from technique to technique so nothing is missed. An optimized schedule created just for you means you don’t miss a thing.

  • Interactive Interaction. Work in teams to complete your learning journey and get fresh perspectives and insights to help you learn more deeply and quickly. Get your questions answered by industry leading experts. No waiting until the end of the presentation to ask a question. Get lost in a lively and informative discussion.

  • Useful Materials. You will get materials that provide descriptions, tasks, templates, and examples for each of the tutorials. We even scan your tutorial outcomes for you to share with folks back in the office and others at the event. No more out of focus photos with your smartphone. Get unabridged comprehensive materials that are useful after the conference.

  • Find Uncommon Ground. At the heart of it all is an area called the Uncommon Ground where you can interact with instructors and coaches throughout the entire day. Bring your vexing road blocks to thought leaders and experts to help you move forward in the real world.

  • Fail Fast - Fail Safe. Get a free copy of Fail Fast Fail Safe to learn more about how failure, change, and learning go hand in hand to create incredible customer solutions in Agile and Waterfall environments. We took our own book to heart and created conference environments where you can learn by experimenting and interacting with a technique all in a safe place.

  • Sharing is Caring. We even make taking the good stuff back to the office easier. We scan the outcomes from all folks in the conference and share them with you on a conference only web site. Share them with your co-workers back at the office. Get inspired and find deeper understanding from other conference attendee technique outcomes. Download and display it on the refrigerator at work.

  • An Awesome T-Shirt. Something to wear on casual days or around the office. Printed with the slogan, “No one’s ever made a difference by doing what’s expected.” There is of course other swag for the bag, so you won’t leave empty handed.

Conference Coaches

Bob Prentiss, CBAP

Bob Prentiss, CBAP

Bob is CBAP® certified with 25+ years of experience with a background in managing BA centers of excellence. Bob is an award winning curriculum developer. Bob has presented numerous Keynote, Workshops, Seminars, Conferences, and Training Sessions across North America.

Hans Eckman

Hans Eckman

Hans served as Group Vice President at SunTrust Bank where he helped develop programs and products that drove innovation, process improvement, and quality teammate engagement across the enterprise and helped establish three different Centers of Excellence. Hans is a keynote speaker and shares his life simplification tips.

Jennifer Battan, CSM CBAP

Jennifer Battan, CSM CBAP

Jennifer has an energetic passion injecting innovation and creative problem solving techniques into how BAs do their day to day work. Her passion is helping teams apply the art and science of business analysis techniques with fresh, modern perspectives. Jen is an internationally recognized conference speaker and thought leader.

Vince Mirabelli, CBAP, CCXP, MBB,PMP

Vince Mirabelli, CBAP, CCXP, MBB,PMP

Vincent Mirabelli is a leader in the fields of Business Process Improvement, Business Analysis and Lean Six Sigma. He is a Principal at Global Project Synergy Group, a founding member of The Uncommon League, and host of the podcast, “In Process”. A highly sought after speaker and a Lean Six Sigma Master Black Belt.

Paul Crosby, PMP

Paul Crosby, PMP

Paul is a Chief Financial & Marketing Officer with over 25 years of experience in manufacturing, insurance, healthcare, education, and government sectors in the roles of CFO, Portfolio Manager, Program Manager, Project Manager, Educator, Editor, Business Analyst and Green Belt Process Improvement.


Date and Time

Tuesday, October 22, 2019 - Begins at 8:00 am and Ends at 5:00 pm
Check In and Breakfast Opens at 7:30 am


Earle Brown Heritage Center
6155 Earle Brown Dr
Minneapolis, MN 55430

Phone: +1 (763) 569-6300


Free parking is available next to the center.


Hotel Information

The hotel is directly connected to the conference center. Lyft or Uber from the Airport to the hotel for approximately $32 - $44.

Embassy Suites by Hilton
6300 Earle Brown Dr, Brooklyn Center
Minneapolis, MN 55430
+1 (763) 560-2700

Coming Soon - We have up to 20 rooms available at $130 per night. A registration link to the hotel will be published to make getting the discount easier. Stay tuned!


Early Bird (Before 8/15/2019) - $ 369

Standard (After 8/15/2019) - $ 489

Register Today!

Early bird rate is applied automatically during checkout.

Don’t Delay!

Tickets are limited. Unlock your conference pass before all sales close on October 20, 2019.


Group Discounts

Discounts are available on standard pricing for groups of 5 or more.

Government Discounts

Government discounts are available on standard pricing. Click here to contact our sales team to get the discount code.

Other Payment Options

Pay By Invoice or Check

You can pay for the conference by invoice or check by requesting an invoice. If a purchase order number is required, please add it to the request form. Please note we will need to receive your check prior to October 20, 2019 to complete the registration process.

Get a Green Light to Attend

Need a little help convincing your boss to attend? We gathered a few experts to help you out.

Directly State That You Want to Attend the Conference

Be direct when you ask to attend a conference. AJ Agrawal has seen people dance around the subject and fail to get a clear answer because management doesn’t understand why the topic is important, or even what the employee wants. Agrawal encourages employees to be direct, even if speaking in front of management is intimidating. 

“A winner will go right up to their boss and say exactly what they mean,” Agrawal writes. “They want to go to the conference, and they are asking whether they can go and whether the company will foot the bill for it. It does not always lead to a positive answer, but you get a firm answer, and you know exactly where you stand.”

It’s OK to Show Excitement

When you present your request, make sure your excitement for the opportunity shows. Jeremy Goldman writes that excitement is contagious, and your manager could catch some of your enthusiasm as you make your presentation. This also shows you care about your job and want to perform better.

Sometimes, employees try to appear too professional and hide their eagerness. This can be counterproductive: Your boss might actually read your professional detachment as apathy.

Highlight the Importance of In-Person Networking

There will be mentors, vendors or experts whom you will have the opportunity to connect with and that can bring significant value in helping you and your organization overcome obstacles or roadblocks. Nothing beats in-person conversations when you are are looking for advice.

"It's easy to ignore an email. A follow-up email. Even a voicemail,” the team at Create & Cultivate writes. “But if you take advantage of the golden opportunities ... it could open a myriad of doors — not only for you, but for your company, as well.”

Emphasize the value of in-person networking that forms at conferences. Even waiting in line for coffee or finding a table at lunch can create useful connections. Starting a conversation isn't easy with folks that are not in your organization, but they can provide a fresh new perspective. 

Return With Clear Objectives for Change

Once you get back, make sure you highlight exactly what you learned and include actionable steps your company can take to get better. The team organizing the Pacific Northwest Software Quality Conference highlights three ways employees can share this knowledge:

  • Use a staff meeting to review what you learned and any next steps that you recommend.

  • Write a blog post about something you learned.

  • Create a presentation for your manager and co-workers that you can give during a lunch-and-learn. 

If anything you learned has a significant impact on your company, make a note of what impact it had. This will help you make a stronger case the next time you ask to attend a conference. 

Questions? We are here to help.